Rules of using Pop-Up on Site design
A pop-up, full-blown, or effective catalyst?
Suppose a new project has been assigned to you for designing the site and you intend to spend all your knowledge and experience on designing a beautiful and functional site. In the first step, you will spend all the features of a good website and decide to take all of these ideas on your site. But perhaps you need to think about the process more with yourself. Maybe it’s a question of what can all of the good features on a website be?
If we want to simply clarify this concept for you, we should point out that even the excesses in the good features of a website can lead to bad output. Because the web space is not a place for bustle and extreme. In other words, the user who logs in to your site does not have enough time to visit all your pages.
If the respondent wants to answer a question, the worst thing you can do is to mislead him with intrusive and inappropriate information on the site. But what is the better solution?
Why is attention to simplicity important in site design?
The best solution that can be enjoyed by all users is the minimal and minimal approach to site design. Trend Minimal has been a great deal of time in designing the site, and the reason is quite clear;
In fact, transparency and simplicity will be two big factors in the success of your website, because these two factors are the same features that all website visitors enjoy. Simply put, when you prioritize user satisfaction as a site designer, you are one step closer to success.
But if we want to look at the other side of the coin, we do not mean that simplicity and transparency are not about to forget about effective sales and marketing tools.
What is a pop-up and why did it come about?
Years ago, pop-ups opened up their site design as a functional element in the content display. The purpose of pop-up windows was to display the important and user-defined content without changing the overall structure of the website.
After a while, many sites exploited this good feature and promoted the image. When all over the internet was packed with pop-ups, it was Google that, as always, came to rescue users.
According to Google’s new rules, sites that have a lot of advertising on their site will face a drop in rank on the Google results page. The main problem was that at that time there were no clear rules for a pop-up acceptable by Google and users.
One could say good and bad features were not recognizable as pop-ups. In the meantime, there is another question: what is the first step, using the pop-up is a good way to increase the subscribers of the newsletter, propose new discounts and introduce new articles?
In this article, we are going to fix all the uncertainties about using the pop-up for you, and provide you with 18 quick tips on the current status of pop-ups in the design of the site.
Fun types and their performance differences
Let’s first see what popups look like, what purpose they are and why they should be used in site design projects.
Modal: One of the most common types of pop-ups that users face on the web. These types of pop-ups usually appear at the bottom of the corner of the page as you get to the site.
Interstitial: This type of pop-up will cover the full screen when you enter the website, and you must first get rid of it to view the content of the page.
Notification Bar: This model usually resembles a notification bar at the top or bottom of the page.
Using pop-ups is not necessarily a mistake. In fact, the most important factor affecting the quality of the pop-up is the content in it and how the user accesses the main page space. The following are the correct choices for using pop-ups.
5 good reasons to use the pop-up on the website
You might think Google has a good relationship with pop-ups (especially mobile pop-ups) and it’s best to avoid them under any circumstances, but by knowing the following reason, you’ve come to the conclusion that if you enter the correct way, pop The apostles play a very important and effective catalyst.
- Attention: The fact is that today people do not have enough time to do their jobs; therefore, the use of small windows that contain important messages is very noticeable.
- Psychological aspect: The human eye is more susceptible to smoothness in the small elements and windows that have beautiful effects.
- High flexibility: Using pop-ups no longer only leads to annoying advertisements. Currently, you can use them when you login to the site, after scrolling or before leaving the user.
- Clean Appearance: As mentioned in the introduction, minimalism is one of the most important elements in maintaining the beauty and simplicity of the website. So if you have a message that contains important information that is needed for the user, you can send this message to your site visitor using pop-ups without occupying the space.
- Increasing Conversion Rate: One of the most trusted websites in the design of a fun site has been the fun of pop-ups at the customer conversion rate. According to the results, the use of popups increases the customer conversion rate by 3%. If you pay attention to the design and functionality of your site’s popups, this will increase by 9%.
No need to use the pop-up on mobile
Google’s Webmaster Blog guide requires programmers to tailor pop-ups to users in a targeted way so that the audience does not have spam or annoying content. For more information, we encourage you to read the mobile SEO article on our website.
Google is penalizing hard on those websites that use the following pop-ups:
- The pop-up will be displayed to the user immediately after entering the page.
- The pop-up hides the content of the site’s page and does not have access to the original content.
- Pop-ups cover all page space.
18 important rules for the correct use of pop-ups
Compliance with these rules will increase your pop-up conversion rate and comply with Google’s standards that affect the site’s SEO.
- Never use pop-ups without purpose, as this will take users’ time and thus lose their trust.
- Design the pop-up to fit your site to the point of view.
- The inclusion of pop-ups is a must-have for website design.
- Use short and explicit text.
- Your button or message in pop-ups should be clear and accessible.
- Do not overdo your users’ information and only receive their email address.
- Pop-up content should be relevant to the content on the page.
- Give users enough time to review the site and do not use pops as much as possible on the front page of your site.
- Follow the Google rules in the mobile pop-ups (referenced above).
- You do not have to have the same pop-up on mobile and desktop versions, designing a dedicated pop-up for each device.
- Leave a way out (the X button) to close the pop-up.
- Show pop-ups for at least 5 seconds after the user logs in to the page.
- Do not use duplicate popups on different site pages.
- If you want to focus your attention on just one thing, place your pop-up window in the center of the page.
- If you plan to give a special offer or special discount to the user, use the Sticky Bar instead of the pop-up.
- If your pop-up content is not very user-friendly, place your pop-up on the page’s border.
- Use personalized pop-ups to help your audience get more attention to pop-up content.
- If the pop-up is closed once by the user, it should not be displayed on other site pages or subsequent referrals.
If you have valuable and special content for your site users or you want to increase visitors to your site, using pop-ups is quite reasonable and even necessary.
Try using different user-generated tests and errors to create different pop-up elements like outdoors design, content, CTA, location, and display time so that the user can view pop-ups on one page of the site, Just do not think about closing it!
How do you think the use of pop-ups affects customer conversion rates and attract users’ attention? Are they annoying to use this tool?